Freelance to Founder

On today’s episode Clay and I are joined by the editor of Entrepreneur Magazine, Jason Feifer to talk about how to get press for your freelance business.

Whether you want to get more visibility to your brand or attract new clients using earned media, this conversation with Jason will give you actionable, real-world advice on getting featured by journalists and influencers.

We also kick off the conversation chatting about the current state of freelancing and the future of freelancing in a post-pandemic world. 

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If you enjoy the show, can you do us a favor and leave us an honest rating and review on Apple Podcasts? We'll love you forever. Click here to leave a review.

Support our sponsors so we can keep airing new episodes:

• GoodLife Clothing — Essentials for Modern Living. Offering ultra-premium essentials to ensure you always look your best even when you're at your most comfortable. 
• LinkedIn Jobs — Find the right person with LinkedIn Jobs.
• Blinkist — Acquire knowledge from top non-fiction and podcasts, so you can learn anytime, anywhere.
• 4books — Learn the key concepts of the best business books, to read or listen to, anywhere in just 15 minutes. Go to your AppStore or Google Play and download 4books now.
• Sesame — a healthcare marketplace where patients pay doctors directly for telehealth visits at affordable cash prices - without insurance.
• Dripify — Premium learning platform for entrepreneurs.
• SolidGigs — Get more freelance jobs.

More Recommended Listening:

This show is a part of the Podglomerate, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter.

We suggest you also try other Podglomerate shows about entrepreneurship, business, and creativity such as Rocketship.fm and Creative Elements.

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On today’s show, we talk with Mannat, a student calling from India with questions about her freelance business.

Mannat is a typographer—she works with lettering and fonts.

But everytime Mannat posts her work to social media, she gets packaging design clients and others reaching out who just don’t match her target audience.

This leaves Mannat asking “what exactly should I be posting on social media to attract my ideal client?"

We walk her through a few key social media strategies that’ll also help you build your online presence and attract the right clients on social media.

Get your own on-air coaching call

We'd love to feature your business and offer some free on-air advice for growing your business. To see if you're a good fit, click here.

Leave us a review on Apple Podcasts:

If you enjoy the show, can you do us a favor and leave us an honest rating and review on Apple Podcasts? We'll love you forever. Click here to leave a review.

Support our sponsors so we can keep airing new episodes:

• GoodLife Clothing — Essentials for Modern Living. Offering ultra-premium essentials to ensure you always look your best even when you're at your most comfortable. 
• LinkedIn Jobs — Find the right person with LinkedIn Jobs.
• Blinkist — Acquire knowledge from top non-fiction and podcasts, so you can learn anytime, anywhere.
• 4books — Learn the key concepts of the best business books, to read or listen to, anywhere in just 15 minutes. Go to your AppStore or Google Play and download 4books now.
• Sesame — a healthcare marketplace where patients pay doctors directly for telehealth visits at affordable cash prices - without insurance.
• Dripify — Premium learning platform for entrepreneurs.
• SolidGigs — Get more freelance jobs.

More Recommended Listening:

This show is a part of the Podglomerate, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter.

We suggest you also try other Podglomerate shows about entrepreneurship, business, and creativity such as Rocketship.fm and Creative Elements.

Podglomerate Privacy Policy. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s coaching call is with Keegan who’s calling in from Louisiana, USA.

Keegan is building a web design business (something Clay knows a lot about) on the side of his day job (something I have tons of experience in).

And while Keegan has a very clear picture of where he’s going, he’s not exactly sure how to attract clients on a more consistent basis.

This hurdle launches us into a conversation all about the power of finding local clients.

We outline a few reasons you should try focusing on local clients—including one or two that might surprise you. 

Get your own on-air coaching call

We'd love to feature your business and offer some free on-air advice for growing your business. To see if you're a good fit, click here.

Leave us a review on Apple Podcasts:

If you enjoy the show, can you do us a favor and leave us an honest rating and review on Apple Podcasts? We'll love you forever. Click here to leave a review.

Support our sponsors so we can keep airing new episodes:

• GoodLife Clothing — Essentials for Modern Living. Offering ultra-premium essentials to ensure you always look your best even when you're at your most comfortable. 
• LinkedIn Jobs — Find the right person with LinkedIn Jobs.
• Blinkist — Acquire knowledge from top non-fiction and podcasts, so you can learn anytime, anywhere.
• 4books — Learn the key concepts of the best business books, to read or listen to, anywhere in just 15 minutes. Go to your AppStore or Google Play and download 4books now.
• Sesame — a healthcare marketplace where patients pay doctors directly for telehealth visits at affordable cash prices - without insurance.
• Dripify — Premium learning platform for entrepreneurs.
• SolidGigs — Get more freelance jobs.

More Recommended Listening:

This show is a part of the Podglomerate, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter.

We suggest you also try other Podglomerate shows about entrepreneurship, business, and creativity such as Rocketship.fm and Creative Elements.

Podglomerate Privacy Policy. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s show, we talk with Karl who’s holding on tight while his writing business is growing fast. 

After writing for a few highly technical development blogs, Karl’s business exploded and he now works with 50 writers to deliver articles for his clients.

And while Karl is crushing it by some standards (his writing business has quadrupled since January), he’s naturally feeling like a bottleneck in his fast-expanding business.

Clay and I have a fiery chat with Karl where we uncover what has done right in his business to experience massive growth and some tough truths about what he has to do next in order to stay on track and not slow his own business down.

Get your own on-air coaching call

We'd love to feature your business and offer some free on-air advice for growing your business. To see if you're a good fit, click here.

Leave us a review on Apple Podcasts:

If you enjoy the show, can you do us a favor and leave us an honest rating and review on Apple Podcasts? We'll love you forever. Click here to leave a review.

Support our sponsors so we can keep airing new episodes:

• GoodLife Clothing — Essentials for Modern Living. Offering ultra-premium essentials to ensure you always look your best even when you're at your most comfortable. 
• LinkedIn Jobs — Find the right person with LinkedIn Jobs.
• Blinkist — Acquire knowledge from top non-fiction and podcasts, so you can learn anytime, anywhere.
• 4books — Learn the key concepts of the best business books, to read or listen to, anywhere in just 15 minutes. Go to your AppStore or Google Play and download 4books now.
• Sesame — a healthcare marketplace where patients pay doctors directly for telehealth visits at affordable cash prices - without insurance.
• Dripify — Premium learning platform for entrepreneurs.
• SolidGigs — Get more freelance jobs.

More Recommended Listening:

This show is a part of the Podglomerate, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter.

We suggest you also try other Podglomerate shows about entrepreneurship, business, and creativity such as Rocketship.fm and Creative Elements.

Podglomerate Privacy Policy. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s episode we chat with Brady, who is building a web design business from his home in northern Idaho, USA.

Brady has already built up a small team of contractors and aims to get the business running almost on autopilot in the next 6-12 months.

To do that, he’s got to first perfect his sales process and then train someone else to do it.

But he’s got a bit of a sales problem. After drafting a proposal and getting on a call with a client, too many people are just saying “no”—making it hard to get new web design clients on a regular basis.

So today’s episode becomes a masterclass on selling your services without ever drafting up a proposal—which Clay and I believe are a massive waste of time and effort.

This episode reveals what we recommend you do instead—the method that gets us a 90% close rate with new clients.

Get your own on-air coaching call

We'd love to feature your business and offer some free on-air advice for growing your business. To see if you're a good fit, click here.

Leave us a review on Apple Podcasts:

If you enjoy the show, can you do us a favor and leave us an honest rating and review on Apple Podcasts? We'll love you forever. Click here to leave a review.

Support our sponsors so we can keep airing new episodes:

• The Information — a premium tech and global business news publication for founders and business leaders in any stage of growing their business.
• LinkedIn Jobs — Find the right person with LinkedIn Jobs.
• Gusto - The all-in-one people platform for payroll, benefits, HR.
• Sesame — a healthcare marketplace where patients pay doctors directly for telehealth visits at affordable cash prices - without insurance.
• Dripify — Premium learning platform for entrepreneurs.
• SolidGigs — Get more freelance jobs.

***

This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy. 

Since you're listening to Freelance to Founder, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Rocketship.fm and Creative Elements.

Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s episode, we chat with Brendan—a sales consultant who wants to scale his business to something bigger.

And while he finally started hiring people to help him scale, he’s still a bit unsure about a path forward.

He’s working on a course for more passive income and he’s trying to transition away from one-on-one consulting gigs to more of a sales coach role.

Since Clay and I are fresh off our recent 5-day recurring revenue challenge, we have some good advice for his course’s future and since Clay is building a very similar business to Brendan’s we wrap up the episode with some killer advice on scaling a coaching business.

Get your own on-air coaching call

We'd love to feature your business and offer some free on-air advice for growing your business. To see if you're a good fit, click here.

Leave us a review on Apple Podcasts:

If you enjoy the show, can you do us a favor and leave us an honest rating and review on Apple Podcasts? We'll love you forever. Click here to leave a review.

Support our sponsors so we can keep airing new episodes:

• The Information — a premium tech and global business news publication for founders and business leaders in any stage of growing their business.
• Sesame — a healthcare marketplace where patients pay doctors directly for telehealth visits at affordable cash prices - without insurance.
• LinkedIn Jobs — Find the right person with LinkedIn Jobs.
• Gusto - The all-in-one people platform for payroll, benefits, HR.
• Business Wars — The real story of what drives big companies to new heights — or to ruin.
• Dripify — Premium learning platform for entrepreneurs.
• SolidGigs — Get more freelance jobs.

***

This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy. 

Since you're listening to Freelance to Founder, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Rocketship.fm and Creative Elements.

Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s show, we chat with Jon who’s a physical product designer and prototyper. 

Jon’s got a highly technical business—which you’ll see as we chat with him on the episode today. That means that Jon is very smart when it comes to product design and 3D printing, but has a hard time translating that expertise into language that appeals to clients.

So in today’s episode, where I'm also joined by my friend and guest coach Matt Olpinski, we walk Jon through some important ways to think about messaging and marketing. Because, as a freelancer, you can offer the absolute best service on the market, but if you don’t know how to tell people about it, you’re in trouble.

Get your own on-air coaching call

We'd love to feature your business and offer some free on-air advice for growing your business. To see if you're a good fit, click here.

Leave us a review on Apple Podcasts:

If you enjoy the show, can you do us a favor and leave us an honest rating and review on Apple Podcasts? We'll love you forever. Click here to leave a review.

Support our sponsors so we can keep airing new episodes:

• The Information — a premium tech and global business news publication for founders and business leaders in any stage of growing their business.
• LinkedIn Jobs — Find the right person with LinkedIn Jobs.
• Gusto - The all-in-one people platform for payroll, benefits, HR.
• Business Wars — The real story of what drives big companies to new heights — or to ruin.
• Dripify — Premium learning platform for entrepreneurs.
• SolidGigs — Get more freelance jobs.

***

This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy. 

Since you're listening to Freelance to Founder, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Rocketship.fm and Creative Elements.

Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s show, we chat with Christine, the founder of Bryant Creative Company.

Christine has a nice freelance business where she works on graphic design and branding for her clients. 

But over time, Christine has also begun to offer additional services such as web design—which, frankly, she doesn’t enjoy as much and she’s not as good at.

That brings up a whole lot of questions on our call such as: should I outsource jobs that aren’t a fit? Or should I decline them altogether?

If you’re not sure whether to expand your service offering or double down on what you do best then this episode, where we're joined by special guest coach Matt Olpinski, is for you.

Get your own on-air coaching call

We'd love to feature your business and offer some free on-air advice for growing your business. To see if you're a good fit, click here.

Leave us a review on Apple Podcasts:

If you enjoy the show, can you do us a favor and leave us an honest rating and review on Apple Podcasts? We'll love you forever. Click here to leave a review.

Support our sponsors so we can keep airing new episodes:

• The Information — a premium tech and global business news publication for founders and business leaders in any stage of growing their business.
• LinkedIn Jobs — Find the right person with LinkedIn Jobs.
• Gusto - The all-in-one people platform for payroll, benefits, HR.
• Business Wars — The real story of what drives big companies to new heights — or to ruin.
• Dripify — Premium learning platform for entrepreneurs.
• SolidGigs — Get more freelance jobs.

***

This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy. 

Since you're listening to Freelance to Founder, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Rocketship.fm and Creative Elements.

Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s show we chat with Augusto who’s running a local branding and video marketing company in the United States. Augusto has chosen to target local latino businesses because he feels they’re underserved and can really use his expertise.

But Augusto keeps hitting a wall: his target audience is overly cautious when it comes to spending. Which makes it hard to charge premium prices for his work.

So what can you do when you’re worried you’ve got the wrong target audience? Today, I’m joined by guest-coach Bobby Macey to answer as many of Augusto’s questions as possible because we both know all too well: if your audience isn’t aligned with your service, it’s almost impossible to effectively promote your freelance business.

Get your own on-air coaching call

We'd love to feature your business and offer some free on-air advice for growing your business. To see if you're a good fit, click here.

Leave us a review on Apple Podcasts:

If you enjoy the show, can you do us a favor and leave us an honest rating and review on Apple Podcasts? We'll love you forever. Click here to leave a review.

Support our sponsors so we can keep airing new episodes:

• The Information — a premium tech and global business news publication for founders and business leaders in any stage of growing their business.
• LinkedIn Jobs — Find the right person with LinkedIn Jobs.
• Gusto - The all-in-one people platform for payroll, benefits, HR.
• Business Wars — The real story of what drives big companies to new heights — or to ruin.
• Dripify — Premium learning platform for entrepreneurs.
• SolidGigs — Get more freelance jobs.

***

This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy. 

Since you're listening to Freelance to Founder, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Rocketship.fm and Creative Elements.

Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s episode we chat with Adii Pienaar who recently published a book titled Life Profitability: The New Measure of Entrepreneurial Success.

As someone who’s very motivated by the lifestyle that freelancing and entrepreneurship can offer, I was intrigued when I first learned about Adii’s book.

So today, Clay and I have a heart to heart chat with Adii all about the lies about "work/life balance" and how to build a business that doesn’t ultimately consume you.

If you’ve ever felt burned out with the business you started in order to find more freedom in the first place or you've thought to yourself “this isn’t what I signed up for”, Adii’s advice will be the best thing you hear this week.

Get your own on-air coaching call

We'd love to feature your business and offer some free on-air advice for growing your business. To see if you're a good fit, click here.

Leave us a review on Apple Podcasts:

If you enjoy the show, can you do us a favor and leave us an honest rating and review on Apple Podcasts? We'll love you forever. Click here to leave a review.

Support our sponsors so we can keep airing new episodes:

• The Information — a premium tech and global business news publication for founders and business leaders in any stage of growing their business.
• LinkedIn Jobs — Find the right person with LinkedIn Jobs.
• Gusto - The all-in-one people platform for payroll, benefits, HR.
• Business Wars — The real story of what drives big companies to new heights — or to ruin.
• Dripify — Premium learning platform for entrepreneurs.
• SolidGigs — Get more freelance jobs.

***

This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy. 

Since you're listening to Freelance to Founder, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Rocketship.fm and Creative Elements.

Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s episode, we have a conversation with Matt Essam who helps freelancers attract and find their dream clients.

Have you ever felt like you are more of an employee than a partner when it comes to your client relationships?

Maybe you feel like you don’t have any creative input on your projects. Or maybe you feel like you’re underutilized pushing pixels, moving commas, or doing some other menial tasks for your client.

If this sounds familiar, you’ll want to listen to our conversation with Matt today. He’s got a pretty great solution to this problem plus some great advice on finding the perfect clients for your business.

Get your own on-air coaching call

We'd love to feature your business and offer some free on-air advice for growing your business. To see if you're a good fit, click here.

Leave us a review on Apple Podcasts:

If you enjoy the show, can you do us a favor and leave us an honest rating and review on Apple Podcasts? We'll love you forever. Click here to leave a review.

Support our sponsors so we can keep airing new episodes:

• The Information — a premium tech and global business news publication for founders and business leaders in any stage of growing their business.
• LinkedIn Jobs — Find the right person with LinkedIn Jobs.
• Business Wars — The real story of what drives big companies to new heights — or to ruin.
• Dripify — Premium learning platform for entrepreneurs.
• SolidGigs — Get more freelance jobs.

Links mentioned in this episode:

• Download Matt's quick-start guide to finding dream clients without relying on referrals. 
• Get a free copy of Matt's Amazon best seller here: https://www.createandprosper.co/ 

***

This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy. 

Since you're listening to Freelance to Founder, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Rocketship.fm and Creative Elements.

Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s show, we check in with Margaret Ryland. Now, if that name sounds familiar, that’s because Margaret joined us originally on Season 8 to talk about her branding and design business.

Since we last talked, Margaret has had some luck on collaborating with other creatives, but is still struggling to build out the processes required to actually make a first contractor hire.

It’s a big hurdle, but if she can’t push through it, she might be stuck as a one-person business for the rest of her career.

We’ll get into some advice and tactical tips for Margaret and anyone unsure about building a team in today's episode.

Get your own on-air coaching call

We'd love to feature your business and offer some free on-air advice for growing your business. To see if you're a good fit, click here.

Leave us a review on Apple Podcasts:

If you enjoy the show, can you do us a favor and leave us an honest rating and review on Apple Podcasts? We'll love you forever. Click here to leave a review.

Support our sponsors so we can keep airing new episodes:

• Gusto - The all-in-one people platform for payroll, benefits, HR.
• LinkedIn Jobs — Find the right person with LinkedIn Jobs.
• Business Wars — The real story of what drives big companies to new heights — or to ruin.
• Dripify — Premium learning platform for entrepreneurs.
• SolidGigs — Get more freelance jobs.

***

This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy. 

Since you're listening to Freelance to Founder, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Rocketship.fm and Creative Elements.

Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s show, it’s just Preston and Clay. That’s because in early January, Preston asked Clay how things were looking for the new year and his response was something like:

"I’ve already hit my 6 month revenue goal."

Yeah, it was January 7th. NUTS!

A couple weeks later—Before January was even over—Clay shared that he hit his complete revenue goal for 2021. 

That’s 12 months of revenue just in January.

Naturally, Preston had to get clay on a call and find out what he had been doing. It’s a conversation you won’t want to miss.

Get your own on-air coaching call

We'd love to feature your business and offer some free on-air advice for growing your business. To see if you're a good fit, click here.

Leave us a review on Apple Podcasts:

If you enjoy the show, can you do us a favor and leave us an honest rating and review on Apple Podcasts? We'll love you forever. Click here to leave a review.

Support our sponsors so we can keep airing new episodes:

• Gusto - The all-in-one people platform for payroll, benefits, HR.
• LinkedIn Jobs — Find the right person with LinkedIn Jobs.
• Business Wars — The real story of what drives big companies to new heights — or to ruin.
• Dripify — Premium learning platform for entrepreneurs.
• SolidGigs — Get more freelance jobs.

***

This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy. 

Since you're listening to Freelance to Founder, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Rocketship.fm and Creative Elements.

Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s episode we have a coaching call with Shelley, who works in the music industry—which can be a tough gig right now, but Shelley is making it work.

There’s just a small problem with her principal business—booking artists into venues. Getting clients to understand the value Shelley brings to the table is proving more difficult than she imagined.

After digging a bit deeper, Clay and I realize this is a simple messaging problem. A common pitfall in marketing.

If you, like Shelley, want to get clients to say “yes” more quickly with less hesitation, stay tuned because, like Shelley, you might just need to tweak your messaging.

=========

Get your own on-air coaching call

We'd love to feature your business and offer some free on-air advice for growing your business. To see if you're a good fit, click here.

Leave us a review on Apple Podcasts:

If you enjoy the show, can you do us a favor and leave us an honest rating and review on Apple Podcasts? We'll love you forever. Click here to leave a review.

Support our sponsors so we can keep airing new episodes:

• Gusto - The all-in-one people platform for payroll, benefits, HR.
• LinkedIn Jobs — Find the right person with LinkedIn Jobs.
• Business Wars — The real story of what drives big companies to new heights — or to ruin.
• Remote Works — a podcast that tells extraordinary stories of teams that made the shift to working remotely. (Listen to Remote Works Podcast Sneak Peek)
• Dripify — Premium learning platform for entrepreneurs.
• SolidGigs — Get more freelance jobs.

***

This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy. 

Since you're listening to Freelance to Founder, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Rocketship.fm and Creative Elements.

Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s show, we have a chat with Erica who, frankly, intimidates both Clay and me. That’s because Erica is working with some of the brightest people in the world to solve some of the biggest problems faced by humanity.

But despite working with some incredible clients and solving some meaningful problems, Erica is stuck when it comes to moving her business to the next level.

What we uncover during the conversation is Erica (like so many of us) is perhaps getting the cart before the horse by developing a massive, university-level course for PhDs before she ever tests the market to see if people will buy.

Since Clay and I are both admittedly more salesmen than educators, we offer an alternative approach that seems to resonate. 

If you’re stuck in “create” mode and can’t seem to get to the “launch” or “revenue” stage in your business, then have a listen, because we’ve got some good advice for you in this episode.

=========

Get your own on-air coaching call

We'd love to feature your business and offer some free on-air advice for growing your business. To see if you're a good fit, click here.

Leave us a review on Apple Podcasts:

If you enjoy the show, can you do us a favor and leave us an honest rating and review on Apple Podcasts? We'll love you forever. Click here to leave a review.

Support our sponsors so we can keep airing new episodes:

• LinkedIn Jobs — Find the right person with LinkedIn Jobs.
• Remote Works — a podcast that tells extraordinary stories of teams that made the shift to working remotely. (Listen to Remote Works Podcast Sneak Peek)
• Dripify — Premium learning platform for entrepreneurs.
• SolidGigs — Get more freelance jobs.

***

This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy. 

Since you're listening to Freelance to Founder, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Rocketship.fm and Creative Elements.

Learn more about your ad choices. Visit megaphone.fm/adchoices

3 Ways to Spy on Your Target Audience 

On today’s episode, we have a coaching call with Nikolai—a freelance Webflow developer living and working in New Zealand.

Nikolai’s entire freelance business completely turned around when he decided to focus exclusively on Webflow, showcasing the power of finding your niche as a creative.

And while Nikolai has seen a nice bump in new leads and more projects from sites like Upwork and networks like Dribbble, he’s not 100% sure how to find more of his ideal audience.

From that question, Clay leads us into 3 ways he has successfully “spied” on his target audience to learn what their pain points are and eventually create the perfect product to sell them.

=========

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Support our sponsors so we can keep airing new episodes:

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• Remote Works — a podcast that tells extraordinary stories of teams that made the shift to working remotely. (Listen to Remote Works Podcast Sneak Peek)
• Dripify — Premium learning platform for entrepreneurs.
• SolidGigs — Get more freelance jobs.

***

This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy. 

Since you're listening to Freelance to Founder, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Rocketship.fm and Creative Elements.

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On today’s episode, we have a great coaching call with Andrea, who’s growing her agency—helping companies get the most out of the popular marketing software, Hubspot. 

Andrea has hired contractors to help grow her business in the past and just a month before this conversation, Andrea hired her first full-time employee.

Which is a big deal.

It’s also led Andrea to start wondering what exactly she needs to be doing as a manager or a leader which launches us into a great conversation about entrepreneurship vs. leadership.

=========

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It's our 5-Days to Recurring Revenue challenge and it's going to be insanely fun and helpful. After 5 days of live video calls, worksheets, homework, and community chat, you'll leave with an irresistible service product to offer clients for a flat recurring fee each month plus everything you need to pitch, sell, and scale this high-revenue model.

Only ~25 people get in on this first round, so click here to claim your seat and we'll see you soon!

=========

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We'd love to feature your business and offer some free on-air advice for growing your business. To see if you're a good fit, click here.

Leave us a review on Apple Podcasts:

If you enjoy the show, can you do us a favor and leave us an honest rating and review on Apple Podcasts? We'll love you forever. Click here to leave a review.

Support our sponsors so we can keep airing new episodes:

• Remote Works — a podcast that tells extraordinary stories of teams that made the shift to working remotely. (Listen to Remote Works Podcast Sneak Peek)
• Dripify — Premium learning platform for entrepreneurs.
• SolidGigs — Get more freelance jobs.

***

This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy. 

Since you're listening to Freelance to Founder, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Rocketship.fm and Creative Elements.

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On today’s episode, we chat with Yusef who’s building his own small product design agency.

Yusef’s got a lot going for him: he’s got great cashflow, he’s getting new clients regularly, and he enjoys the work he’s doing.

But when it comes to the most profitable projects in his business, he’s limited to working on only 8 at a time.

That’s a big problem.

And since Yusef hasn’t built out the infrastructure he needs to scale the most profitable part of his business, he can feel the impending plateau.

So we walk Yusef through a few ways he can get over this hurdle and keep growing—without giving up 100% of the work he loves to do on a daily basis.

If you’ve ever wondered: how can I scale my business without giving up all of the “fun” work, then this episode is for you.

=========

JOIN OUR FIRST-EVER GROUP CHALLENGE HERE (code 'podcast' to save 30%)

It's our 5-Days to Recurring Revenue challenge and it's going to be insanely fun and helpful. After 5 days of live video calls, worksheets, homework, and community chat, you'll leave with an irresistible service product to offer clients for a flat recurring fee each month plus everything you need to pitch, sell, and scale this high-revenue model.

Only ~25 people get in on this first round, so click here to claim your seat and we'll see you soon!

=========

Apply for your own on-air coaching call

We'd love to feature your business and offer some free on-air advice for growing your business. To see if you're a good fit, click here.

Leave us a review on Apple Podcasts:

If you enjoy the show, can you do us a favor and leave us an honest rating and review on Apple Podcasts? We'll love you forever. Click here to leave a review.

Support our sponsors so we can keep airing new episodes:

• Remote Works — a podcast that tells extraordinary stories of teams that made the shift to working remotely. (Listen to Remote Works Podcast Sneak Peek)
• Dripify — Premium learning platform for entrepreneurs.
• SolidGigs — Get more freelance jobs.

***

This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy. 

Since you're listening to Freelance to Founder, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Rocketship.fm and Creative Elements.

Learn more about your ad choices. Visit megaphone.fm/adchoices

In today’s episode, we chat with an up-and-coming agency-builder, Maddie. And during our conversation we come up against one of the most common issues hold many of us back:

Getting out of our own way.

The thing is, Maddie is extremely bright. She’s got a lot of great things going. And she’s got more freelance work than she can take on alone right now.

But, like so many of us, she might be overthinking a few decisions in her business that could affect her success over the next few years. 

Follow along as we work through each of these in today's show.

=========

JOIN OUR FIRST-EVER GROUP CHALLENGE HERE (code 'podcast' to save 30%)

It's our 5-Days to Recurring Revenue challenge and it's going to be insanely fun and helpful. After 5 days of live video calls, worksheets, homework, and community chat, you'll leave with an irresistible service product to offer clients for a flat recurring fee each month plus everything you need to pitch, sell, and scale this high-revenue model.

Only ~25 people get in on this first round, so click here to claim your seat and we'll see you soon!

=========

Apply for your own on-air coaching call

We'd love to feature your business and offer some free on-air advice for growing your business. To see if you're a good fit, click here.

Leave us a review on Apple Podcasts:

If you enjoy the show, can you do us a favor and leave us an honest rating and review on Apple Podcasts? We'll love you forever. Click here to leave a review.

Support our sponsors so we can keep airing new episodes:

• Remote Works — a podcast that tells extraordinary stories of teams that made the shift to working remotely. (Listen to Remote Works Podcast Sneak Peek)
• Zyro — Create a beautiful website or online store for less.
• Melio — Free and easy accounts payable for small businesses.
• Dripify — Premium learning platform for entrepreneurs.
• SolidGigs — Get more freelance jobs.

***

This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy. 

Since you're listening to Freelance to Founder, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Rocketship.fm and Creative Elements.

Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s episode we mix it up a bit with Craig Solid—a consultant in the healthcare space.

Craig’s business is going well and he’s trying to figure out how to better serve his clients on an ongoing basis and potential find some subscription revenue as well.

What we uncover is a potential mismatch between the target client and product offering. All of us leads us into a much-needed conversation about offering the right services for the right people at the right time.

It’s an eye-opening episode for freelancers and agency builders at any stage.

=========

JOIN OUR FIRST-EVER GROUP CHALLENGE HERE (code 'podcast' to save 30%)

It's our 5-Days to Recurring Revenue challenge and it's going to be insanely fun and helpful. After 5 days of live video calls, worksheets, homework, and community chat, you'll leave with an irresistible service product to offer clients for a flat recurring fee each month plus everything you need to pitch, sell, and scale this high-revenue model.

Only ~25 people get in on this first round, so click here to claim your seat and we'll see you soon!

=========

Apply for your own on-air coaching call

We'd love to feature your business and offer some free on-air advice for growing your business. To see if you're a good fit, click here.

Leave us a review on Apple Podcasts:

If you enjoy the show, can you do us a favor and leave us an honest rating and review on Apple Podcasts? We'll love you forever. Click here to leave a review.

Support our sponsors so we can keep airing new episodes:

• Remote Works — a podcast that tells extraordinary stories of teams that made the shift to working remotely. (Listen to Remote Works Podcast Sneak Peek)
• Zyro — Create a beautiful website or online store for less.
• Melio — Free and easy accounts payable for small businesses.
• LinkedIn Jobs — Find the right person with LinkedIn Jobs.
• Dripify — Premium learning platform for entrepreneurs.
• SolidGigs — Get more freelance jobs.

***

This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy. 

Since you're listening to Freelance to Founder, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Rocketship.fm and Creative Elements.

Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s show I (Preston) have a really great conversation with James O-Reilly, an indie artist who’s working on making the transition from freelancer to founder.

James has had heaps of work come in over the last year which is good because he's making good money as an artist, but he’s not exactly sure where to go next with his business.

Should he hire more artists?

Should he hire a project manager or a sales person?

And if he hires now, will work dry up and he’ll be in a bad place financially?

In this one-on-one conversation I had with James, I found he was asking all the right questions. And it’s these fantastic questions that lead us on a journey to discovering exactly what James must do next to grow his art business.

=========

JOIN OUR FIRST-EVER GROUP CHALLENGE HERE (code 'podcast' to save 30%)

It's our 5-Days to Recurring Revenue challenge and it's going to be insanely fun and helpful. After 5 days of live video calls, worksheets, homework, and community chat, you'll leave with an irresistible service product to offer clients for a flat recurring fee each month plus everything you need to pitch, sell, and scale this high-revenue model.

Only ~25 people get in on this first round, so click here to claim your seat and we'll see you soon!

=========

Apply for your own on-air coaching call

We'd love to feature your business and offer some free on-air advice for growing your business. To see if you're a good fit, click here.

Leave us a review on Apple Podcasts:

If you enjoy the show, can you do us a favor and leave us an honest rating and review on Apple Podcasts? We'll love you forever. Click here to leave a review.

Support our sponsors so we can keep airing new episodes:

• Remote Works — a podcast that tells extraordinary stories of teams that made the shift to working remotely. (Listen to Remote Works Podcast Sneak Peek)
• Zyro — Create a beautiful website or online store for less.
• Melio — Free and easy accounts payable for small businesses.
• LinkedIn Jobs — Find the right person with LinkedIn Jobs.
• Dripify — Premium learning platform for entrepreneurs.
• SolidGigs — Get more freelance jobs.

Resources mentioned in this episode:

• The Cashflow Quadrant - https://amzn.to/2JTFj9F
• Freelanced - freelanced.com
• Sites like Upwork for expanding your freelance footprint
• To listen to more episodes or subscribe to Remote Works, click here.

***

This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy. 

Since you're listening to Freelance to Founder, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Rocketship.fm and Creative Elements.

Learn more about your ad choices. Visit megaphone.fm/adchoices

To listen to more episodes or subscribe to Remote Works, click here.

On today's bonus episode, I share with you a fun podcast called 'Remote Work' from the team at Citrix.

You know how, before Covid, only a relative few of us knew how great it was to work from anywhere? Well, Remote Works is on a mission to highlight the new ways that millions of people are now working—from wherever they want.

Remote Works features stories of digital nomads working from the beach in Barbados, Bali and beyond.

But it’s not just stories about remote work on the beach. Each episode is full of insight and advice you can apply to your work and your team.

I personally really enjoyed the episode about two women working in a tiny trapper’s cabin in the Arctic and dodging polar bears while fighting climate change. 

I got a special sneak preview of season 2 of Remote Works, and I’ve been dying to share this episode with you so today, I’ve included, with permission from Remote Works, the full episode for your listening enjoyment.

You can search for Remote Works anywhere you get your podcasts and I’ll include a link in the show notes to make it easy. A big thank you to Remote Works for their support of Freelance to Founder.

***

This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy. 

Since you're listening to Freelance to Founder, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Rocketship.fm and Creative Elements.

Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s episode, we chat with Chase, a co-founder at Electric Eye. They help Direct-to-Consumer Shopify brands make more money. Like Clay and me, Chase started out as a freelancer, but over the last five years he and his business partner have grown their agency to eight employees.

In this conversation with Chase, we talk about all the things we three wish we had known about making the transition from freelancer to founder.

We cover everything from hiring (of course) to when you should niche, fighting imposter syndrome, onboarding clients, sending client gifts, fixing major screw-ups and more.

It’s a jam-packed episode and a must-listen for anyone wanting to know the truth behind what it’s like to go from freelance to founder.

=========

JOIN OUR FIRST-EVER GROUP CHALLENGE HERE (code 'podcast' to save 30%)

It's our 5-Days to Recurring Revenue challenge and it's going to be insanely fun and helpful. After 5 days of live video calls, worksheets, homework, and community chat, you'll leave with an irresistible service product to offer clients for a flat recurring fee each month plus everything you need to pitch, sell, and scale this high-revenue model.

Only ~25 people get in on this first round, so click here to claim your seat and we'll see you soon!

=========

Apply for your own on-air coaching call

We'd love to feature your business and offer some free on-air advice for growing your business. To see if you're a good fit, click here.

Leave us a review on Apple Podcasts:

If you enjoy the show, can you do us a favor and leave us an honest rating and review on Apple Podcasts? We'll love you forever. Click here to leave a review.

Support our sponsors so we can keep airing new episodes:

• Zyro — Create a beautiful website or online store for less.
• Melio — Free and easy accounts payable for small businesses.
• LinkedIn Jobs — Find the right person with LinkedIn Jobs.
• Dripify — Premium learning platform for entrepreneurs.
• SolidGigs — Get more freelance jobs.

***

This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy. 

Since you're listening to Freelance to Founder, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Rocketship.fm and Creative Elements.

Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week’s episode, we check back in with one of our favorite guests from last season: Amy Kuo.

Amy’s business is growing well and she even hired her first intern this year. But she still has a lot of questions about hiring and outsourcing. And since Clay and I believe whole-heartedly that people are the best possible investment you can make in your business, we have a lot to say on the subject.

If you’ve ever worried about introducing your employees to clients, letting go of important tasks, or if you’ll have enough work to give someone after you hire them, then today’s episode is for you.

=========

JOIN OUR FIRST-EVER GROUP CHALLENGE HERE (code 'podcast' to save 30%)

It's our 5-Days to Recurring Revenue challenge and it's going to be insanely fun and helpful. After 5 days of live video calls, worksheets, homework, and community chat, you'll leave with an irresistible service product to offer clients for a flat recurring fee each month plus everything you need to pitch, sell, and scale this high-revenue model.

Only ~25 people get in on this first round, so click here to claim your seat and we'll see you soon!

=========

Apply for your own on-air coaching call

We'd love to feature your business and offer some free on-air advice for growing your business. To see if you're a good fit, click here.

Leave us a review on Apple Podcasts:

If you enjoy the show, can you do us a favor and leave us an honest rating and review on Apple Podcasts? We'll love you forever. Click here to leave a review.

Support our sponsors so we can keep airing new episodes:

• LinkedIn Jobs — Find the right person with LinkedIn Jobs.
• Dripify — Premium learning platform for entrepreneurs.
• SolidGigs — Get more freelance jobs.

Listen to Amy's previous episode here: Be Yourself, Get More Clients

***

This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy. 

Since you're listening to Freelance to Founder, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Rocketship.fm and Creative Elements.

Learn more about your ad choices. Visit megaphone.fm/adchoices

You'll be happier and wealthier if you can learn how to attract the right kinds of freelance jobs in your career.

On today’s episode, I’m joined by a special guest coach, my friend Matt Olpinski, as we offer some coaching to Wyatt Hill. 

Wyatt’s got a really unique situation: his boss allows him to make connections with customers at his day job and then pitch them his side-hustle services.

While this setup is incredible, it also has Wyatt a bit worried: as he gets more successful, if he chooses to quit his day job, his client pipeline could dry up.

So we spend the bulk of this episode showing Wyatt a few ways to attract the right kinds of projects on his own—without help from his boss.

We talk about lots of tactics from SEO, to better contact forms, to online portfolios and Linkedin.

With our advice and lots of hard work, Wyatt wants to double his side-hustle revenue next year and we think he can do it.

=========

JOIN OUR FIRST-EVER CHALLENGE HERE (code 'podcast' to save 30%)

It's our 5-Days to Recurring Revenue challenge and it's going to be insanely fun and helpful. After 5 days of live video calls, worksheets, homework, and community chat, you'll leave with an irresistible service product to offer clients for a flat recurring fee each month plus everything you need to pitch, sell, and scale this high-revenue model.

Only 25 people get in on this first round, so click here to claim your seat and we'll see you soon!

=========

Apply for your own on-air coaching call

We'd love to feature your business and offer some free on-air advice for growing your business. To see if you're a good fit, click here.

Leave us a review on Apple Podcasts:

If you enjoy the show, can you do us a favor and leave us an honest rating and review on Apple Podcasts? We'll love you forever. Click here to leave a review.

Support our sponsors so we can keep airing new episodes:

• LinkedIn Jobs — Find the right person with LinkedIn Jobs.
• Dripify — Premium learning platform for entrepreneurs.
• SolidGigs — Get more freelance jobs.

***

This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy. 

Since you're listening to Freelance to Founder, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Rocketship.fm and Creative Elements.

Learn more about your ad choices. Visit megaphone.fm/adchoices